There are many reasons why you’d want to implement a subdomain. For example the set up of a shop, ecourse site, demos, or blog. They are also pretty awesome if you target different geographical locations or languages. A subdomain let’s you organize your content into distinct areas and can let you use a different management system or tool to manage your content.
yourdomain.com (root or main domain)
- shop.yourdomain.com (subdomain)
- demos.yourdomain.com (subdomain)
- blog.yourdomain.com (subdomain)
- ca.yourdomain.com and us.yourdomain.com (subdomains)
Once you have your domains set up and your content live to the world you’ll want to make sure that you implement cross domain tracking in Google Analytics. Setting this up will allow you to track sessions and engagement across two (related) sites as a single session.
Cross domain tracking will allow you to:
- Gain a better understanding of the user flow
- Get better conversion/goal tracking details
- Have more accurate information about referral sources
For an example
Visitor clicks on your blog post link that was shared on a Facebook group. Visitor reads the post and clicks on your menu link directing them to your estore (store.yourdomain.com). They then proceed to buy a t-shirt.
With cross domain tracking you’ll be able to tell that the purchase originated from the clicking of the link in Facebook.
The video below walks you through setting up a subdomain, installing GA code and setting up views to dive into domain specific data.
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