OMG, I do love me some Pinterest. Aside from all the recipes and hair style pins I have going on, I regularly use it for business purposes.  There really is a wealth of info on the platform. Loads of other people agree, each month, 200 million people come to Pinterest looking for new ideas

And, it’s been a great tool for Mamapreneur! Posting high-quality content on a consistent and persistent base has resulted in a lot of traffic being directed to this website – can you say “hell yeah!” ?

Pinning high-quality content on a consistent and persistent base can result in a lot of traffic to your website Click To Tweet

While Pinterest is often referred to as a social media channel, in reality it’s a search engine.  You type in a search term and results appear. While these results are in the form of images, they still give the user the information they are searching for.   As such, there is the opportunity for you to get ranked higher and get in front of your audience for frequently.

Let’s dive in and go over what you can do to be seen in a favourable light by the Pinterest Gods.

Increase Pinterest Domain Quality

Domain quality is Pinterest’s way of determining the quality of your website and how much trust they should apply to your domain and ultimately your pins.

A high quality score isn’t assigned automatically, but as Pinterest tracks popular pins from your site they’ll determine and modify your score over time.

So, how do you get Pinterest to trust you and improve your domain ranking?

1. Convert to a business account

2. Verify your website

3. Enable rich pins

4. Create and pin high-quality content that gets many repins and likes. (we’ll get to this shortly)


Increase Pin Quality for Pinterest SEO

Pin quality is determined by the popularity of your pins.  If a lot of people repin, like, and hit the “Tried It” button on your pin, Pinterest will view that as a high-quality pin.

So, how do you improve your pin quality?

1. Create awesome, pin-worthy graphics

Pinterest is a visual search engine and as such creating drool worthy pins are a major factor in your success. With tools like Canva or the Pinterest templates that are out there, it’s easier than ever to up your graphics game.  Keep these suggestions in mind:

  • Use vertical images rather than horizontal
  • Include both an image and the title of your blog post in the final product
  • Use high quality images, no one likes a grainy or fussy images – here are some places to find awesome images!


2. Write informative AND compelling post titles

The entire point of a blog post headline is to get people to click through and read your post. A compelling headline goes a long way towards not only getting repins and likes on Pinterest, but also to get people to click through to your content . Traffic to your site, improved pin and domain quality, and getting your pin in front of other Pinterest users – Heck Yeah!

A compelling headline goes a long way towards not only getting repins and likes on @Pinterest, but also to get people to click through to your content Click To Tweet
Share/like exchanges – Should you participate?There are a bunch of Facebook groups that run promo days where you can post a link to your pin and ask for repins. Are these really beneficial?


  • An increase in likes or repins helps your pin look better.
  • Get in front of more eyeballs with increased reach from the shares you receive.


  • It’s unlikely that all the pins you repin will be relevant to your boards/brand/audience.  Your Pinner Quality could be negatively affected by this.
  • Is to worth your time?  as bloggers or entrepreneurs we need to be careful what tasks we take on.  You may see in an increase in repins, but if they don’t result in traffic to your site and ultimately leads/customers – is it worth it?

As a general rule, I only recommend participating in such exchanges if they are industry specific.  This way, they are worth your time and are focusing the right audience. Looks for niche specific Facebook Groups, Pinterest Groups or use my ever favourite Tailwind Tribes to find/give relevant content to share.

How To Up Your Pinner Quality

Does Pinterest trust you to pin the best content for it’s users? Are you regularly active in pinning? Do your pins/repins receive a lot of shares and likes?

So, how do you improve your pinner quality?

1. Be active on Pinterest throughout the day

I think using a Pinterest Scheduler like Tailwind or BoardBooster to save time is well worth the money. Batch schedule pins to go out throughout the day.  It makes you look active at various times without you having to be glued to your computer or phone.

Aside from the obvious time saving that Tailwind offers, Tailwind also has it’s awesome Tribe feature which are groups you can join to find great content to share AND share your content. That coupled with analytics features, Tailwind is my go-to tool!

2. Pin already popular content to your boards

There are several ways to find popular pins. Here are some you can try:

  • Browse the “Popular” area in Pinterest
  • Check out for the most repinned Pinterest pins by category.
  • In Tailwind Tribes you can tell how “hot” a pin is by looking at the top right hand corner of the pin.

3. Increase domain and pin quality

Follow the steps above.

How to Increase Your Relevance on Pinterest

Just like Google, Pinterest wants to show its users the most relevant pins.  Pinterest looks at your pins to determine if it fits overall interest of the searcher and if it matches the search terms.

We’ve discussed domain quality, pin quality and pinner quality, but keywords tell Pinterest what your profile and pins are all about. But, how exactly do you find and use keywords?

1. Do keyword research in Pinterest

The easiest and the best way to do keyword research is on Pinterest itself. Start with typing in a search query, make note of the auto-suggest keywords, these are popular words or phrases people use.

Pinterest Keyword Research in Pinterest

After hitting enter on your search, a set of suggested keywords will appear beneath the search bar, you can add these to your list of possible keywords or drill down further into your searching.

When you are developing your keyword list, keep in mind that competition can be fierce for certain words.  Some niches will be more competitive (think fitness and food) and shorter keywords will have more competition. It’ll be easier for you to rank higher if you go after the long-tail keywords – multiple words that make up a phrase.

For example, instead of going after “crockpot recipes” you can use “30 minute crockpot chicken recipes”

Now that you’ve done the grunt work of identifying what your audience is searching for, it’s time to put those keywords to good use.

2. SEO your pin’s descriptions

Upon pinning or uploading a pin, you’ll be given the opportunity to write a description. This is the place where you’ll write an enticing description that includes one or more of your researched keywords.

Pinterest has introduced the use of hashtags to help users find relevant content. Hashtags on Pinterest work just like they do anywhere else. When you add hashtags to the description for a new Pin, other Pinners can visit a feed of all the Pins that share that hashtag.

You have 500 characters so an enticing description and a couple hashtags, and you’ll be golden!

BONUS – SEO your images

This should be done before pinning the image, but it not only benefits your Pinterest strategy but it’s generally an SEO best practice for your website. When you upload an image to your site, don’t keep a name like “IMG9725.png”, change it to something meaningful with your keywords in it, such as “how-to-knit-baby-blanket.png” or “best-vegan-chocolate-cake.png”.

3. SEO your Pinterest profile

There are three places you can add keywords to optimize your profile:

  • Your username
  • Your business name
  • Your bio

Be sure to add keywords right after your business name. This not only shows people what you are all about but you’ll show up in the People Search for that term!

4. SEO your Pinterest boards

Just link your pins, if you want your boards to be found in the search, optimize them with (kick-ass, super intelligent) keywords. Both in the title of your boards and in their descriptions.

Just link your pins, if you want your boards to be found in the search, optimize them with (kick-ass, super intelligent) keywords. Click To Tweet

Now it’s one thing if you are using Pinterest solely for personal reasons. Go ahead and name your boards whatever you heart desires. Names like “my bedroom” or “tasty treats” may work perfectly for your needs, but they ain’t going to cut it if you are using Pinterest to grow your blog or business.

Work your top keyword into your board’s title and whatever you do, don’t leave the description blank!!  Pinterest has given you another 500 characters to tell the world what your board is about.  Work some keywords into a short paragraph or list keywords out separated by commas.

BONUS: SEO your blog posts

Now that you’ve done the work of researching keywords, why not use them directly in your blog post?Use them in your blog post title and in the body of your post. AND, don’t forget to search engine optimize your blog’s images! If you are using Pinterest’s Rich Pins feature, your keywords will transfer over – how cool!

If you run your blog or website on WordPress, you can use a WordPress plugins like Yoast or Social Warfare to add the description and images.


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