So recently my Facebook feed was flooded with talk of this new social media platform, Vero. Touted as the new, and better, Instagram. Vero definitely made a splash this week as talk of the “new” platform gained momentum
But what is Vero, and is it really the new Instagram?
The site has actually been around for a few years, but it has just recently started to grow in popularity. Vero was first launched in 2015 by Lebanese billionaire Ayman Hariri, movie financier Motaz Nabulsi, and venture capitalist Scott Birnbaum. With such big backers with a lot of $$ you’d think they would have been more on the game when it came to usage issues.
We're experiencing an outage due to heavy load.
Apologies again for the issues we're having.
We're working to restore things.
We really appreciate your patience.
— Vero (@verotruesocial) February 25, 2018
One major selling point to Vero is the fact that users can pick who can and cannot see their posts. You can categorize followers based on real-life relationships (“close friends,” “friends,” and “acquaintances”).
The one thing that I particularly like is that users can share more than just photos and videos. Links, music, movies, books, and places can all be shared and put into “collections.” This definitely opens the door to more opportunities than Instagram currently offers.
Vero is a free app, for the moment. But in order to keep the platform ad-free, the company will start charging users a subscription fee. I think Vero will really have to wow it’s first round of users to keep the user-base big enough and engaged enough to charge a fee to use.
— Lisa Diaz Meyer (@LisaDMeyer) February 28, 2018
Deleted Vero. Wasn’t fun, engaging or stimulating. Too difficult to navigate, has a shitty CEO and a literal all white male staff. Next.
— hayleyyjay (@hayleyyjay) February 28, 2018
Vero is so cool if you love apps that
1. Don’t work
2. Are useless
3. Have already been done better by someone else
— Joel Drzycimski (@angrytortilla) February 28, 2018
Good morning the founder of hot new social app Vero essentially ran slave labor camps while vice chairman and deputy CEO of his last company https://t.co/WfIPq72hMa
— Taylor Lorenz (@TaylorLorenz) February 28, 2018
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